AFGRI Equipment Expands to Meet Growing Demand in WA

AFGRI Equipment is proud to announce the major expansion of its South Guildford headquarters, significantly increasing its capacity to support the growing demand for agricultural, construction, forestry, turf and CCE equipment across Western Australia. This expansion, which doubles the facility’s size from 19,000 square meters to 38,000 square meters, reflects AFGRI Equipment’s commitment to providing world-class service and support to its customers throughout the region.

At the heart of this expansion will be the creation of a large parts warehouse, designed to dramatically improve parts availability and reduce delivery times to AFGRI’s 19 branches across the state. This facility will allow the company to store a larger inventory of John Deere and other OEM parts locally, ensuring faster turnaround times and minimizing the downtime customers experience when waiting for critical components.

AFGRI Equipment Chief Executive Officer, Wessel Oosthuizen, explained that the expansion was driven by the company’s rapid growth and the increasing demand from its customers. "Two years after we upgraded our South Guildford facility, it became clear that we needed even more space to meet the demands of our expanding business," Oosthuizen said. "By acquiring the building next door, we’ve been able to triple the size of our workshop and significantly increase the capacity of our parts warehouse. This expansion enables us to serve our customers across WA more efficiently and effectively."

One of the key benefits of the expanded parts warehouse is the ability to deliver parts to any of AFGRI’s branches overnight, ensuring customers can access the parts they need as quickly as possible. "Having critical parts in Perth with a robust distribution network means we can get those parts to our customers across WA faster than ever before," Oosthuizen added. "This investment will significantly reduce the downtime for our customers, which is crucial for their productivity, particularly during peak periods like harvest."

The new facility also includes a major upgrade to AFGRI Equipment’s workshop, which has now tripled in size to accommodate more equipment and service needs. This larger workshop space will enable AFGRI to handle a greater volume of service requests, further enhancing the company's ability to keep customers’ machinery running smoothly throughout the year. "Our customers rely on us to provide timely service and parts to keep their operations moving," said Oosthuizen. "This expansion allows us to improve both the speed and quality of service we offer, ensuring we can meet the growing needs of the industries we serve."

In addition to the expanded workshop and parts warehouse, the South Guildford facility now houses a state-of-the-art customer support center, named AFGRI Connect, which utilizes cutting-edge technology to remotely monitor John Deere equipment in real-time. This allows AFGRI’s technicians to diagnose and resolve issues quickly, often before customers are even aware of them. The facility also features new administration offices and training rooms, designed to support both customers and staff as they navigate the latest advancements in equipment technology.

AFGRI Equipment’s investment in this expansion aligns with its long-term growth strategy, which aims to position the company as a leader in customer support, parts availability, and technical expertise. With a footprint that has grown from three branches to 19 across Western Australia, AFGRI is committed to continuing its expansion to meet the evolving needs of its diverse customer base. "Our goal is to keep growing," said Oosthuizen. "We’re fortunate to have a strong team, an exceptional product in John Deere and other premium OEM’s, and a customer base that trusts us to deliver the best service and solutions."

Jacques Coetzee, General Manager of Sales and Marketing at AFGRI Equipment, echoed Mr. Oosthuizen’s sentiments, highlighting the importance of the expansion for the company’s future. "This is a very exciting time for AFGRI Equipment," Coetzee said. "We’ve been able to bring together a wide range of clients from agriculture, construction, forestry, turf and CCE all of whom are eager to see how this expanded facility will help us better serve their needs. This investment is not just about size – it’s about giving our customers the best possible support as their equipment becomes more advanced and their expectations for service continue to grow."

The expansion of the South Guildford facility is a key component of AFGRI Equipment’s strategy to remain a trusted John Deere partner in Western Australia. With a growing market share and a commitment to excellence, AFGRI is dedicated to providing not only premium equipment but also comprehensive service and support that ensures customers’ success.

"Our expanded parts warehouse and workshop are a testament to our dedication to improving customer service across WA," Coetzee added. "As technology continues to evolve, we are constantly looking for ways to enhance the customer experience. From our Connected Support center to our enhanced parts distribution capabilities, this expansion allows us to set a new standard for service in our industry."