AFGRI Connect is Driving Precision Agriculture with Expert Support
Within the recently expanded AFGRI Equipment Perth facility in South Guildford, an innovation hub dedicated to precision agriculture and advanced customer support has taken centre stage—AFGRI Connect. This new initiative is a testament to AFGRI Equipment's ongoing investment in technological advancements and customer service, demonstrating a strong commitment to the agriculture, turf, and construction industries across Western Australia.
The state-of-the-art facility, now doubled in size, houses not only expanded warehouses and workshop capacity but also a cutting-edge customer support team. At its heart is AFGRI Connect, a service offering that ensures clients are fully equipped with Precision Technology knowledge and support to maximise the capabilities of their John Deere machinery and AMS equipment.
Enhancing Customer Success through Insights and Intelligence
AFGRI Connect is designed to empower customers by providing insights and intelligence, helping them make informed decisions about their operations. Whether it's through the automation and autonomy of farming practices or advanced diagnostics and analysis, AFGRI Connect takes precision agriculture to the next level. Clients can remotely monitor their machines, troubleshoot issues, and receive ongoing assistance, all aimed at enhancing productivity and reducing downtime. The AFGRI Connect support team works closely with our local Sales Representatives and Branch teams to deliver actionable insights that optimise equipment performance and overall operational efficiency for our customers.
The service goes beyond traditional technical support by focusing on seamless connectivity and enhancing customer experience. From troubleshooting diagnostics to providing real-time advice, the goal is clear: to ensure customer success by helping them get the most out of their John Deere AMS technology.
Comprehensive Remote Support for Precision Technology
At the core of AFGRI Connect is a highly skilled team of consultants based in Perth, dedicated to providing remote support for a range of John Deere precision technology products. The service is not limited to John Deere equipment but extends to third-party machinery outfitted with John Deere technology, ensuring widespread compatibility and support. From the advanced automation solutions of AutoTrac Turn Automation to in-field data sharing and machine synchronisation, AFGRI Connect assists customers in optimising their entire fleet for maximum efficiency. This remote support model helps clients set up and manage critical functions such as Section Control, Documentation, and Machine Sync, delivering real-time solutions for any precision ag challenges.
The team also provides expert assistance in creating John Deere Operations Center accounts, managing boundaries, guidance lines, and product configurations, and offering data maintenance services. Whether a farmer is troubleshooting diagnostic trouble codes or seeking advice on best practices during seeding, application, or harvest seasons, AFGRI Connect is a one-stop-shop for precision technology support. With a dedicated phone line, customers can quickly access guidance on software updates, troubleshooting, and overall machine maintenance—ensuring that their equipment is always running at its best.
Supporting the Future of Agriculture: John Deere Operations Center
The John Deere Operations Center is central to AFGRI Connect’s mission of transforming how equipment, data, and people interact in agriculture. By leveraging this digital platform, farmers can make smarter decisions based on real-time data collected in the field. As machines work, data is streamed directly to the Operations Center, enabling seamless monitoring and adjustments. AFGRI Connect assists with the creation and initial setup of these accounts and provides ongoing training on best practices for data cleanup, boundary management, and equipment monitoring.
For customers looking to take their operations further, AFGRI Connect also supports advanced solutions like variable rate prescriptions, machine maintenance planning, and diagnostic troubleshooting. This service is particularly crucial as farming practices continue to evolve, with data-driven insights becoming an essential part of optimising production efficiency.
The Team Behind AFGRI Connect
The AFGRI Connect team is led by the Precision Technology and Customer Support Manager, Josh Bracken, a seasoned expert in precision technology, who brings years of experience in delivering exceptional customer service and support. His team is well-versed in every aspect of John Deere technology, ensuring that they are equipped to handle the unique challenges faced by customers. They have also been instrumental in organising local training events across Western Australia, providing in-person support to complement the remote services.
"Our investment in AFGRI Connect is a reflection of our commitment to helping farmers, turf professionals, and construction managers unlock the full potential of their machinery," said Wessel Oosthuizen, CEO of AFGRI Equipment. "By bringing together a dedicated team of specialists and advanced technology, we are ensuring that our customers can make informed decisions and receive the support they need—anytime, anywhere."
The Future of Precision Agriculture: Connectivity and Beyond
As AFGRI Equipment continues to expand its offerings, the focus remains on connectivity and experience. Through the support of our 19 branches providing on-farm support, 24x7 access to John Deere ExpertConnect App and the AFGRI Connect team, our investment continues to grow. Plus seasonal support hours are extended during critical times like seeding and harvest, and flexible hours of service, customers can rest assured that they have a partner who understands their needs.
The expanded Perth facility, with its new AFGRI Connect hub, symbolises a shift toward smarter farming, where automation, data-driven insights, and machine monitoring are the new standard. As precision agriculture continues to advance, so will AFGRI Connect’s role in delivering cutting-edge solutions to customers across the state.
Whether it's ensuring optimal equipment performance or providing tailored training sessions, AFGRI Connect stands as a vital partner to every customer, driving success through technology, expertise, and a commitment to innovation.
Speak with your local branch for further information, log a ticket on the John Deere ExpertConnect app at or ring AFGRI Connect on +61 485 864 048 for support.
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